I have worked with communication and visualizing for over 30 years. I have worked as a copywriter, art director and sound designer. But no matter the outset, the main goal has always been to tell a story – a story that would make a difference. A story line that is to be conveyed, understood and grasped in a split second.

The story is important to me. The good story. The story that makes a difference. And the moment. That split second when the story unfolds and creates that magical moment. Because in that split second the story is written. A story that hopefully makes you think. Reflect. Ponder. Maybe it even brings a smile to your face or a teardrop in the corner of your eye. A story that makes you remember. Or simply a story that gives you an entirely new experience. The saying «a picture tells more than a thousand words» only underlines the magic and the countless ways in which a simple picture is able to convey a story and touch the depths of your soul.

To me, the magic moment is hidden in all motives. It is there, in plain view, if you just take the time to look. That is what I search for every time I bring my camera with me. That is also why my website is called «Ordinary Pictures» (www.ordinarypictures.no). Those magical moments are what I try to catch with my camera. Because in my view the truly extraordinary lies hidden within the «ordinary».

As a young man the art of drawing and painting impressed me. It still does. My affection for the art of drawing and painting is something I try to bring in to my pictures in the way I treat them, work with them and edit them. Trying to give them that «sketch like, painted look». Lee Falk is one that would have to be «to blame» in that respect along with Norman Rockwell and Michelangelo Merisi da Caravaggio.